Our Leadership

Isma is a seasoned organizational development and program management leader with over 15 years of experience leading nonprofit, public, private, and community-based initiatives that improve access to essential social services, including health, education, safe drinking water, sanitation, and community care. She has successfully designed and managed multi-million-dollar programs serving underserved and marginalized populations, including older adults, persons with disabilities, women, youth, refugees, caregivers, and low-income families. As a Programme Management Advisor with Oxfam Great Britain, she provided strategic oversight to programs across more than 25 countries, advancing diversity, equity, and inclusion while strengthening organizational effectiveness, governance, financial accountability, workforce development, and sustainable growth. During the COVID-19 pandemic, she also championed community awareness efforts that highlighted the vital role of caregiving and strengthened support systems for elderly individuals, families, and people with disabilities.

Holding a Master of Development Practice from The University of Queensland and professional certifications in Project Management (PMD Pro) and Financial Management (FMD Pro), Isma brings a strong commitment to transparency, accountability, and service excellence. Her commitment to caregiving is both professional and personal. Since 2025, she has been caring for her elderly mother, gaining firsthand experience in managing care needs and understanding the profound impact that compassionate support — even with everyday tasks and errands — can have on an individual's health, dignity, and quality of life. She also provided caregiving, emotional support, and respite care to her brother-in-law during his battle with Stage IV Glioblastoma, helping family members maintain a healthy work-life balance while ensuring their loved one received compassionate care and companionship.

Combined with her volunteer service supporting memory care residents at WellQuest of Granite Bay, the American Red Cross, and foster children as a Court Appointed Special Advocate (CASA), these experiences inspire her vision for Goldies Home Care Services and her commitment to delivering compassionate, inclusive, and high-quality care that enhances the well-being of clients and their families.

Umer is an executive leader with over 21 years of progressive experience in financial management, corporate governance, operational leadership, and strategic business growth. Having served in senior leadership positions within the banking sector, including Assistant Vice President and Branch Chief Manager roles, he has successfully led financial planning, budgeting, risk management, compliance oversight, and organizational performance improvement initiatives. His expertise includes developing sustainable financial strategies, strengthening internal controls, managing audits, optimizing operational costs, and ensuring regulatory compliance within highly regulated environments.

Throughout his career, he has demonstrated a strong ability to align financial stewardship with business growth, leading high-performing teams, managing multi-million-dollar budgets, and building effective relationships with regulators, auditors, financial institutions, and key stakeholders. He brings extensive experience in forecasting, profitability analysis, corporate governance, performance monitoring, and administrative leadership, enabling organizations to achieve financial sustainability while maintaining accountability, transparency, and operational excellence.

As a strategic and results-oriented leader, he is well positioned to support the growth and long-term sustainability of a homecare services organization by ensuring sound financial management, regulatory compliance, licensing oversight, business development, and effective governance systems that promote safe, compliant, and high-quality service delivery. His personal experience of caregiving for his brother-in-law suffering from Stage IV Glioblastoma motivated him to take up the leadership role in Goldies Homecare Services and utilize his knowledge, skills, and experience of financial management and financial oversight to build and implement transparent and accountable financial policy for the organization.

Andaleeb is an accomplished operations and client services professional with extensive experience in healthcare support services, client relations, care coordination, and administrative management, complemented by hands-on experience with Helping Hands Hospice and direct engagement with healthcare providers, caregivers, and families navigating complex care needs. She brings a deep understanding of person-centered care, service coordination, workforce collaboration, and quality service delivery, supported by strong organizational, communication, and relationship management skills.

Her commitment to caregiving is rooted in personal experience as the primary caregiver and advocate for her husband during his courageous battle with Stage IV Glioblastoma. Managing the complexities of home-based care, medical appointments, treatment coordination, caregiver supervision, and communication with healthcare agencies strengthened her resilience, compassion, and operational capabilities. Through this challenging journey, she developed a profound appreciation for the essential role caregivers and homecare professionals play in supporting individuals and families during vulnerable times. Her ability to foster positive relationships with care teams while ensuring timely, coordinated, and high-quality care has inspired her mission to extend the same dignity, compassion, and support to others in need.

As Chief Operating Officer, she is dedicated to translating this lived experience and professional expertise into operational excellence by ensuring safe, compliant, and client-centered homecare services. She is passionate about building strong care teams, promoting quality and accountability, supporting workforce development, and creating a culture of compassion that empowers clients, families, and caregivers alike while advancing the organization's mission of delivering exceptional in-home care services.

Robina is a healthcare professional (MPH, MBBS) and community volunteer with a strong commitment to improving the well-being of individuals and families. She earned her medical degree (MBBS) in Pakistan and later completed a Master of Public Health (MPH) in Health Policy and Management from the University of California, Berkeley. Her academic and professional background, combined with her passion for service, has strengthened her understanding of health systems, community needs, and the importance of compassionate, person-centered care.

Since 2022, Robina has been the primary coordinator and advocate for her elderly mother's care, managing and overseeing a trusted caregiver who provides daily support and companionship. Through this experience, she has gained firsthand insight into the challenges families face in balancing caregiving responsibilities while ensuring quality, dignified care for aging loved ones. She also witnessed the critical role of home care professionals while supporting her brother-in-law during his battle with Stage IV Glioblastoma. These experiences have deepened her appreciation for caregivers and inspired her commitment to promoting compassionate, reliable, and high-quality home care services that enhance the dignity, comfort, and quality of life of those in need.